Alure Home Files for Bankruptcy: Local Homeowners Stiffed

By Leader Staff

The Commack-based Alure Home Improvements firm - sold recently by Huntington Councilman Sal Ferro (R-Commack) - filed for bankruptcy, stealing the deposits and leaving bathroom and kitchen projects half-finished and abandoned for up to hundreds of local homeowners.

Alure was founded in 1946, and was taken-over and run by Ferro from 1992 to 2022, when he sold a majority interest to Renovo Home Partners, a national home improvement firm.

"Sal and his team have built an industry leading company at Alure and we are excited to partner with them and support their continued impressive growth," stated Renovo's CEO John Renovo in 2022.

After the purchase by Renovo, Ferro and Renovo had a commercial dispute over Ferro's continuing contractual obligations with Alure.  It was not disclosed whether Ferro retained any ownership or other equity interest in Alure.

"I gave Alure nearly $9,000 as a deposit for a renovation - that vanished into thin air," stated Eve Ferdman, a local homeowner. "Management must have known the company was shutting down, but still had their salespeople signing new contracts with homeowners who were oblivious to the fact that the company would never provide the goods or services for the money received.  Isn't that the textbook definition of fraud ?"

Ferdman stated that she is filing a criminal complaint for fraud and theft against Alure and its corporate executives.

Alure filed for bankruptcy before the US Bankruptcy Court in Delaware.

Bankruptcy experts believe that homeowners like Ferdman - who had their deposits stolen, or had projects half-finished and now abandoned are "out of luck" - with Alure showing liabilities of between $100 million and $500 million, and assets of only $1 million to $5 million.